What do you think of graphic design? and What are the courses of graphic designing? Do you think it as a kind of artistic visual advertisements? Eye-grabbing graphic content on websites? Astonishingly arranged spreads in magazines? While these examples do fit under the graphic design definition, the term encompasses a lot: Just turn around and look at your surroundings – you will see a lot of works of graphic designers present around you.
Whether it is a commercial, the cover of a specific book that rests on a shelf, the info-graphic hanging on the wall of a doctor’s office, or even a street sign present around the streets, a graphic designer has had a hand in creating the very general things being looked at.
Graphic designer’s job may not seem like a very noticeable job, or even very talked about, job title, but it is very hard to deny its social impact and importance. In this world, people are surrounded by a huge number of images, symbols, and pieces of text that one cannot even imagine. However, a massive amount of these elements put together by those called graphic designers.
WHAT IS GRAPHIC DESIGN, EXACTLY?
According to the AIGA, graphic design is defined as “the art and practice of planning, and implementing ideas and imagination with visual and textual content” In other terms, graphic design is used to convey certain ideas or messages to customers in a well explained visual way. These visuals can be simple as a logo design, or as complex as a page layout on website.
Here is a short list of some basic types of graphic designing:
1. Product design
2. Branding design
3. Website design
4. Print design
5. Publishing design
6. Environmental design
7. Animation design
8. Marketing & advertising graphic design
While designers may work more often in their favorite media, a specialization isn’t required for success. Most graphic designers entertain a variety of clients by their work to keep their career options open. Multiple specializations lead to flexibility in more than one stream, however, and can expand clientele and increase overall opportunities.
WHAT DOES A GRAPHIC DESIGNER DO?
Graphic designer implements graphical and textual elements into multiple types of media. It helps the designer to connect with the consumer. It conveys the message of the project, event, campaign or product to the audience. Some graphic designers work for some sort of specialized design firms as part of a collaborative team, while others are self-employed and work independently.
Print designers and digital designers use compounded graphics tools and softwares to manipulate text, images, animations and color. Most graphic designers work full-time in pressure to meet deadlines. Self-employed graphic designers must be much flexible with their schedule, as clients sometimes need to meet during evening and weekend hours.
As in every industry customer service and client satisfaction are keys to achieve success. Additionally, to become very successful graphic designer, candidate needs to learn how to bid on contracts, market services and develop an ongoing client base.
This could be for every kind of purpose, from advertisements to product packaging. Working as a graphic designer would include below written goals:
• discussing all the requirements of the project or product (the brief) with clients and colleagues
• providing costs for the project
• choosing the most suitable content and style
• producing basic and rough sketches or computer visuals to show the client
• using various specialist computer software to design various types of media work and prepare designs
• producing a final layout for the project with exact specifications for typefaces, letter size and colors
• working to budgets and deadlines
This job may also involve producing three dimensional designs for packaging, exhibitions and displays for the consumers.
Skills Required to Become a Graphic Designer:
Graphic design skills are crucial commodity for creative workers who enjoy using the right side of their brain. Sure, graphic design jobs can be energizing and fun, but they’re also potentially high paying jobs. Top performers of this field can earn upto $37 per hour, according to some data presented on internet.
In addition, graphic designers who got promotion to a high position as of art director—the person who is responsible for the visual outlook, style and images in magazines, newspapers, product packaging, advertisements, movies, and TV shows—make an average salary of more than $83,000 per annum.
In our visually saturated world, graphic designers are much important than ever, since they help filter the visual cacophony that we’re exploded with every day.
In order to have a flourishing career as a graphic designer, though, you need the right set of skills. Some of them are discussed below:
• Creativity: Having a creative visual eye is very important no matter what medium you work in.
• Understanding what client’s expectations from a design are is the key to creating a successful product.
• Excellent IT skills and latest software knowledge, especially with design and photo-editing software
• The ability to make written language not only readable but also visually appealing is “more important today than ever
• Excellent time management and organizational skills
• A basic knowledge and understanding of HTML is important because it teaches you how to understand the work that goes into creating a website.
• Accuracy in details of the final product.
• One should have to first understand client’s brand to be able to understand a client’s needs.
• Having the capability to take complex data and visualize it in a clear, digestible way to customers or clients will make you a more valuable employee.
• Professional approach to time, costs and deadlines is must
• Knowing how to use the various elements of Adobe’s creative software suit for the purpose—specifically Illustrator, InDesign, and Photoshop — is a basic requirement for many graphic design jobs.
Learning these skills are necessary along with courses of graphic designing.
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HOW TO BECOME A GRAPHIC DESIGNER?
Graphic Designers can be referred as visual storytellers. Through combining images, words, and graphics, they communicate ideas and information and engage audiences. Graphic Designers use design elements, such as diagrams, art works, colors, lines, and textures, to produce a range of work.
They create everything from pamphlets, posters and product packaging to logos and animations. Graphic design is an indispensible part of the marketing and advertising efforts of a brand or company. Graphic Designers, also known as Communication Designers, are responsible to build visually appealing designs that support the brand’s message and evoke emotion from consumers.
1. Learn graphic design principles
2. Enroll in a courses of graphic designing
3. Learn key graphic design tools
4. Work on personal projects to develop your graphic design skills
5. Develop a portfolio to exhibit your graphic design work
These steps are explained in further coming paragraphs.
1. GRAPHIC DESIGN PRINCIPLES:
It’s important to understand the basics of graphic design before embarking on any new assignment. As said “First impression is the last impression”; when working with clients, candidate get only one chance to make a strong first impression, so why not infuse their experience with your knowledge and application of design elements to a range of project works— social media graphics, website and app UI, videos, banners, advertisements, et al. So, let’s understand few basic design fundamentals and principles that will help to create flourishing graphics.
1. Balance: To understand it better, think that there is a weight behind each of your design elements. Shapes, art works, lines, designs, text boxes and images are the elements that form your design, so it’s important to be familiar with the visual weight each of those elements possesses.
2. Proximity: Proximity helps in creating a connection between similar or related elements. These elements need not to be grouped; instead, they should be visually connected by way of font, color, size, etc.; so they look grouped.
3. Alignment: Alignment plays a very crucial role in creating a seamless visual connection with the design elements. It gives a very well arranged and ordered appearance to images, shapes, and blocks of texts by removing elements placed in a disheveled manner.
4. Visual Hierarchy: In simple words, a hierarchy is formed when maximum visual weight is given to the most important element or message in your design. It can be achieved in many ways — using bigger or bolder fonts to highlight the title; placing the key message higher than the other design elements; or adding focus to bigger, more detailed and more colorful visuals than those less relevant or smaller images.
5. Repetition: Repetition is one of the basic design elements, especially when it comes to branding. It creates a flow and strengthens the overall design by tying together consistent elements such as logo and color palette, making the brand or design instantly recognizable to viewers.
6. Contrast: Contrast happens when there is dissimilarity between the two opposing design elements. The most basic types of contrast are dark vs. light, contemporary vs. old-fashioned, large vs. small, etc. Contrast guides a viewer’s attention to the main elements, ensuring each side is legible.
7. Color: Choosing the right color can help define the tone of the design. Designers can choose from a wide range of color combinations for the background and text of the layout.
8. Negative Space: Space refers to the area around or between the various elements of the design. It can either be used to create various shapes or highlight the important aspects of a design.
9. Typography: Typography is one of the crucial pillars of design, and it speaks volumes about a brand or an artwork when executed dramatically or even customized. Sometimes, a very simple and basic typing is all you need to showcase your design concept.
10. Rules: When someone is an enough skillful and experienced graphic designer who understands the details of design, then it’s time to break some of those rules. And, by that, we don’t mean, use pixilated images or a non-readable font type. Remember, whatever it is that you’re choosing to communicate, should not be compromised at all.
2. COURSES OF GRAPHIC DESIGNING –
Candidates who want to make a profession or walk of life in Graphic design can pursue a course in this design specialization at the undergraduate or the postgraduate level. Some of the very reputed top colleges that offer Graphic design courses to aspirants include the National Institute of Design (NID), Pearl Academy, etc. On completion of a Graphic Design course, one can attain a job as a Graphic Designer, Picture Editor, Design Manager, Teacher/ Lecturer, etc.
Here is a list of Courses of graphic designing that an aspirant can pursue during their education
1. Certificate and Diploma Graphic Design Courses:
a. Graphic Design Master Course
b. Diploma in Graphic Design
c. Graphic Design Advanced Diploma Online
d. Graphic Design and Interactive Media Diploma Online
e. Advanced Diploma in Graphic Design (Online)
f. Executive Diploma in Graphics Design & Desktop Publishing (Online)
g. Diploma in Graphic Design and Media
h. Diploma of Graphic Design
i. Certificate in Graphic Design
j. Graduate Diploma Program in Graphic Design
k. Post-Graduate Diploma Program in Graphic Design
2. Undergraduate Level Courses of Graphic Designing
a. B. Des. Graphic Design
b. B. A. (Hons) Graphic Design
c. B. Sc. in Graphic, Advertising & Digital Design
d. B. A. (Hons) Graphic Communication Design
e. B. A. (Hons.) Graphic Design: Advertising and Branding
f. B. A. Graphic Design and Visual Communication
3. Postgraduate Level Courses of Graphic Designing
a. M. Des Graphic Design
b. M A Graphic Design
c. M A Graphic Communication Design
d. M A in graphic design and visual experience
e. M A / M F A Graphic Design and Art Direction
For getting admission in undergraduate or post graduate courses one may need to go through entrance examination. Rather than this diplomas and certificates courses admission process do not need for entrance examination.
Here is a short list of general entrance examinations:
1. Entrance exams for Bachelors degree
• NID DAT Entrance exam
• MITID DAT Entrance exam
• CEED Entrance exam
2. Entrance exams for Masters degree
• AIEED Entrance exam
• MITID DAT Entrance exam
• CEED Entrance exam
3. KEY GRAPHIC DESIGN TOOLS:
There is a variety of graphic designing tools that Graphic Designers use to complete their assignments. There are many online and offline user guides and training resources widely available. To get started, you may want to take a look through online tutorials on the various websites. Here is a short list of basic graphic design tools:
• Adobe Photoshop
• Adobe In Design
• CorelDraw Graphics Suite
• Adobe Illustrator.
• Affinity Designer.
• GIMP (GNU Image Manipulation Program).
• Xara Designer Pro X.
• Gravit Designer.
4. WORK ON YOUR OWN PROJECTS TO ENHANCE YOUR GRAPHIC DESIGN SKILLS:
After you’re furnished with knowledge on graphic design fundamentals and tools, it’s time to practice them. The best way to enhance and sharpen your skills and master graphic design software is to work on your own design projects. To get started, you can create faux advertisements and logos for real or made-up companies.
You can also try to recreating a company’s exiting design — this is good practice for identifying and designing for target audiences. Another option is to volunteer as a graphic designer with local non-profits or brands for free or very less fee. Offer your design skills to these establishments or companies so you get more practice, as well as gain real-world experience in the field.
5. DEVELOP A PORTFOLIO TO EXHIBIT YOUR GRAPHIC DESIGN WORK:
A strong portfolio is very important for any Graphic Designer. A portfolio can include projects completed by the candidate for a course, as well as personal or work projects. Focus on quality over quantity. Someone’s portfolio is the first impression that potential employers or clients will see, so select work that exhibit your design skills and interests.
Top 10 Careers in Graphic Design:
1. Graphic Designer
2. Art Director/Creative Director
3. Commercial and Industrial Designers
4. Marketing Manager
5. Marketing Specialist
6. Multimedia Artist/Animator
7. Public Relations Specialist
8. Software Applications Developer
9. Software Quality Assurance Tester
10. Web Developer/Web Design
Top most recruiters for graphic designing degree holders:
1. Graphic Design, Inc.
2. E-learning companies
3. Decathlon Group
5. Website development studios
6. Graphic design studios
7. Vistaprint Inc.
9. EY (Ernst & Young)
10. Print & publishing houses (like newspapers, magazines, etc.)
11. Advertising agencies
13. Web Design Studios
14. TV Designer Graphics
15. Multimedia production houses
Job Growth For Graphic Design:
Employment rate of graphic designers is projected to lessen 4 percent from 2019 to 2029. While overall employment in this occupation is expected to decrease, specific projections vary by industry. For example, graphic designer’s employment in newspaper, magazines, periodical, book, and directory publishers is projected to decrease significantly.
On the opposite, employment of graphic designers in IT field, computer systems design and related services is projected to increase at a good enough level. Industries continuously increase their digital companionship that sometimes arose the need of companies to graphic designers to help create visually appealing and effective layouts of websites.
Salary of Graphic Design:
Salary of a graphic designer totally depends on the firm and skill set and experience of the candidate. Average salary of a graphic designer in his/her initial job years can be INR 1,50,000 per annum. After getting some experience of few years salary can be increased upto INR 3,00,000 per annum. A person with experience more than 20 years can get a good salary package upto INR 6,00,000 – 9,00,000 per annum.
So, if you are interested to attain a profession as a graphic designer at all, keep reading to learn the basics of the field and choose the Courses Of Graphic Designing. Because technology related stuff keep changes every day and to go with the time one needs to be upgraded every time. So for new updated information, be in touch with our website ‘amkueducation.com‘.
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